Dune VFX House DNEG Group and its Brahma division have made a major swing by acquiring Metaphysic, the developer of artificial intelligence content creation technology.
The terms of the transaction have not been disclosed, but the agreement adds Abu Dhabi-based investors United Al Sakar Group and DNEG Group to Brahma, an AI and content technology company launched by DNEG Group. This includes investing $25 million. Furthermore, Thomas Graham, CEO of Metaphysics and President of Brahma, becomes CEO of Brahma upon completion of the transaction.
“Brahma offers every business a generative AI content creation strategy, from data ownership to delivering amazing user customers’ AI content across videos, images and audio,” Graham said on Tuesday. He mentioned his company’s acquisition agreement in a statement. In 2023, Metaphysics won the headline to popularize the Tom Cruise’s spoofed Deepfake Tic Tick account.
The tech company also used metaphysics live on screen to get out of Hollywood actors in real time when Tom Hollywood and Robin Wright were made to look younger in Robert Zemeckis’ Miramax films using faces We’ve seen generative AI-driven tools called. Exchange technology. Metaphysics has also brought AI Digital portrait tools to other Hollywood projects such as Furiosa: A Mad Max Saga and Alien: Romulus.
With the growth of the Hollywood debate surrounding the ethical and legal issues of using AI and technology in the creation of digital content, the acquisition of metaphysics has accelerated Brahma’s push to AI products, leading to Hollywood-grade content It is intended to create photorealistic videos, images and audio for you. After the transition, Brahma said it would be valued at $1.43 billion.
In July 2024, DNEG, a London visual and animation house that won an Oscar for things like Dennis Villeneuve’s dunes and Netflix’s Stranger Things, secured $200 He said he did. A million investments from Abu Dhabi-based United Al-Sakar Group have bolstered the push towards AI innovation.
Metaphysics investors including cryptocurrencies Moguls Cameron and Tyler Winklevoss and Youtuber Logan Paul, Liberty Global and Venture Capital Fund S32 can become shareholders of Brahma.
“Brahma uses DNEG’s multiple Academy Award-winning visual effects and animation toolset, and marries the incredible power of generative AI to create leading photorealistic AI videos in the industry “A niche user base focusing on high-end film and television production,” Brahma’s executive chairman Prabh Narasinghan said in a statement on Tuesday. We look forward to bringing Brahma to companies and content creators in all industries. If you have a story to tell the imagination and story, we will make your story faster and faster. We have the tools to make it cheaper and better,” he added.
Towards the production of AI-powered Hollywood content that once made cost-limited VFX affordable, the DNEG Group deepens in creating digital and character simulations. Namit Malhotra, founder and CEO of DNEG Group and interim CEO of Brahma, said in his own statement that the metaphysics acquisition has led to the creation of “at scale and fidelity reserved only for those with the most budgets.” “The production of incredible content will be possible. Brahma redefines how stories will be told through a dedicated platform for the future of content creation.”
