Adobe has rolled out new AI (AI) videos offerings to use something like Openai.
The company announced on Wednesday (February 12th) that it will force subscribers to pay either $9.99 or $29.99 a month to generate a five-second video.
“We’re priced now for adoption,” Ely Greenfield, chief technology officer at Adobe’s Creative Software Business, told Bloomberg News. “If you do math and see what’s out there, we’re competitive in the market.”
Subscriptions allow users to generate images, vectors and videos in the public beta Firefly video model as Adobe releases a new Firefly application.
The company says the app allows users to “seamlessly ideas and create production quality work” integrated with Adobe’s Creative Cloud applications.
“The new Firefly Video Model, the industry’s first commercially secure AI video generation model, generates video (beta) with Firefly applications, generates generation extensions (beta) with Adobe Premiere Pro, and IP-friendly video content “It will be used for production today,” Adobe said. “This is the latest product in the Firefly family of creative generation AI models used to generate more than 18 billion assets globally.”
Adobe announces that it will introduce video AI tools in October after introducing generation AI research showing how Meta creates custom videos and sounds and uses simple text input to edit existing videos. did.
As this model is known, MetaMovie Gen is an expansion of the company’s early generative AI models Make-a-Scene and Llama images, “combining the modalities of these early generation models, and furthermore It allows for fine-tuned control,” writes Pymnts. .
Next, as mentioned here last year, there is Openai’s SORA tool that can change the way films are made, although experts differ in how far the transformation goes.
For example, observers say that Sora is not a replacement, but a new tool for filmmaking, just like the way computer graphics and sound editing tools were introduced.
Phil Siegel, founder of the Nonprofit Center for Advanced Preparation and Threat Reaction Simulation, told PYMNT that SORA will reduce the time and cost of making films.
“I’m sure we’ll see creators use Sora to do the whole piece, but we hope they become a niche,” Siegel said. “Therefore, it can be used to reduce simple development and editing costs. This technically reduces the time spent on film production, but also promotes efficiency and makes mediocre, repetitive tasks more efficient. And we hope that it will be used as a tool to make it accurate, as we expect Microsoft Copilot to do in the office world.”
