After overestimating Gouda’s global appetite, Google has re-edited ads for its leading artificial intelligence (AI) tool, Gemini.
The commercial that was supposed to showcase Gemini’s abilities was created to air during the Super Bowl.
Wisconsin cheesemonger has shown you a tool that can help you write a product description by notifying your Gouda account about “50-60% of global cheese consumption.”
However, the blogger pointed out that the statistics were “clearly false” as Dutch cheese wasn’t getting closer to its popularity.
Google executive Jerry Dischler responded to him, claiming that this was not “hastised” – the AI system invents false information – blames the website Gemini for shattering information instead did.
“Gemini is grounded to the web, allowing users to see results and references at all times,” he writes.
“In this case, multiple sites on the web have 50-60% stats.”
The ads have been re-edited to remove the error.
Google has posted it on YouTube that owns it, and no longer includes a mention of what percentage of the world consumes hard cheese.
In a statement, Google told the BBC it spoke to the Cheesemonger featured there and then re-created the ads after asking what he had done.
“According to his suggestion to rewrite the product descriptions to Gemini without statistics, we have updated the user interface to reflect what the business is doing,” the statement added.
The exact numbers for cheese are hard to pin, but cheddar is actually considered to be the most popular variety in the world, but preferences vary from country to country. Another major contender is mozzarella cheese, given its use in pasta and pizza.
This incident is embarrassing for Google given the very famous Super Bowl of the Super Bowl and the extra scrutiny ads it receives.
Blogger Nate Hake, who discovered the error, said it was an example of “AI slop.”
However, it’s not the first time the tech giant has found itself behind AI products.
A year ago, Gemini was “paused” following criticism of the “awakening” image it generated, including the image of a US founding father incorrectly including black men.
There were even previous issues with cheese.
Last May, AI’s Overview Search feature was criticized after some users instructed them to use “non-toxic adhesives” when searching for “How to Make Cheese Sticks Better to Pizza.”
The response generated by search engine AI has said geologists recommend that humans eat one rock per day.
The issues with AI tools are not limited to Google. In January, Apple was forced to suspend the News Alert Summaryzer after inventing a number of inaccurate headlines.
The Super Bowl itself is also unfamiliar with the controversy.
Last year, Uber Eats made a final change to its ad after criticising it for inappropriately revealing its food allergies.
