Super Bowl commercials reflect the US economy in many ways. Do you want to understand the strength of the automotive industry? Just count the number of spots in big games. Is the trip after the pandemic? The airline and hotel super bowl spots provide answers.
But it is also an indicator of what has become mainstream (or at least you want to be mainstream). Let’s take a look when encryption -related advertisements are everywhere, or a few years before the sports bed apps have risen slowly and steadily.
This year’s Super Bowl will be held by FOX on February 9 -Againstic Intelligence Company and Product will be painted as new mainstream (yes, Chinese AI app Deepseek shakes the basics of Silicon Valley. After that, despite the meltdown of Wall Street this week).
“AI is coming. Mark Evans, an executive VP sold by Fox Sports, said in an interview with Hollywood Reporter, Mark Evans said:” So you can see the creative focusing on AI.
Evans states that both a large -scale company investing in AI and a company focusing on AI will be represented in the game, but he refused to join a specific brand. You can imagine that a veteran in a super bowl like Microsoft and Google is featuring AI in commercials, but is the AI startup like Openai, confused, humanitarian pony? It is possible.
Certainly, they need to pony the large amount.
According to the sources, FOX states that in some cases, a 30 -second spot has more than $ 8 million fees. This is a new super bowl record.
FOX is thought to have more than 10 advertisers who agree with the rate, and was helped by the brand waiting list that I wanted to buy but couldn’t. When some brands have dropped out (like a state farm that canceled the location after the catastrophic La Fire), the list of other people is ready to do so. 。
So, except for AI, what else can the superbowl viewers expect?
“The old thing is new again,” Evans says. “You will see a lot of drinks, you will see a lot of technology. There are many salty snacks and finances.”
Pharmaceutical advertisements are a bit more common than the past few years (perhaps the potential behavior from RFK Jr.?).
However, as the rise of AI is revealed in advertising, the issues facing the entertainment business are also reflected.
“To be honest, the only category compared to the previous year is to summarize the movie studio and streamer. The change will probably be a part of it, and they are not as representative.
The remarkable price and the cash invested by the marketing staff emphasize how important live sports have become for media companies because consumer habits shift to on -demand worlds for entertainment. 。
“It’s the only place that can quickly consolidate this type of scale, and I think it’s a safe shelter,” Evans said about live sports. “It’s a place where families and people in every life gather to do things as a community … we are definitely looking at it in NFL and Super Bowl. I’m looking at.
