The retail industry is no stranger to change, but this moment feels different. Rapid advances in AI are creating a sense of urgency and opportunity to meet evolving customer expectations and address issues such as rising costs and supply chain complexity. At NRF 2025, retail’s big show, Google Cloud announced how AI agents and AI-powered search can help retailers operate more efficiently and create more personalized shopping experiences to meet the demands of the AI era. Let me show you how it helps.
Introducing critical generative AI tools for retailers
One of the most innovative tools for retailers is Google Agentspace, a platform that makes it easy for businesses to build intelligent agents. An AI agent is a software system that uses AI to pursue goals and complete tasks on your behalf. They exhibit reasoning, planning, memory, and have some autonomy to make decisions, learn, and adapt. Retailers can now use AI agents to personalize the customer experience by providing customized product recommendations, answering questions in real-time, and guiding shoppers through the purchase process. Ta. AI agents streamline operations by automating tasks like inventory management, customer service, and even loss prevention, freeing up employees to focus on higher-value work.
Ahead of NRF, in addition to Agentspace, Google Cloud also shared enhancements to Vertex AI Search for Commerce. This improves product discovery using advanced language models. Google Cloud also demonstrated how its Connected Stores solution connects shoppers’ devices and in-store systems to power omnichannel experiences. These developments, coupled with Google Cloud’s advances in image-to-video conversion and image generation, provide retailers with powerful tools to improve business operations and deliver a superior customer experience. Here are just a few examples of how retailers are leveraging Google Cloud’s AI technology.
Wayfair: Reimagining e-commerce
Wayfair, a leader in online home goods and furniture, shared that they are using Gemini with Vertex AI to significantly improve their product catalog and increase employee productivity. This initiative automates tasks such as product tagging and categorization, speeding up product launches by 5x. This not only saves you hundreds of thousands of dollars annually, but also ensures a smoother, more accurate experience for your customers. Gemini also helps Wayfair create a safer online environment by detecting errors in product information and identifying and flagging inappropriate content. Beyond the customer experience, Wayfair uses Gemini with Google Workspace to empower employees and foster a more collaborative and productive work environment.
NVIDIA: Powering AI from cloud to store
Our partnership with NVIDIA is about helping retailers get the tools and infrastructure they need to use AI effectively and at scale. With the availability of NVIDIA’s AI Enterprise software on Google Cloud, retailers can now handle more data and more complex AI tasks without bogging down their systems.
Companies such as LiveX AI and Standard.ai are already benefiting from this partnership. LiveX AI is building AI agents that reduce customer support costs while providing more personalized experiences. Standard.ai also helps brick-and-mortar stores understand customer behavior and improve the in-store experience.
Everseen: Bringing computer vision to retail
Everseen announced that it is working with Google Cloud to bring computer vision to brick-and-mortar stores. Everseen’s Vision AI platform, along with Google Distributed Cloud and Vertex AI, allows retailers to process large amounts of visual data directly in-store, delivering instant alerts and real-time insights. Imagine an AI-powered system that can automatically detect and prevent theft, optimize inventory management, and even improve the customer experience.
Partnerships that drive innovation
Collaboration is key to getting the most out of AI in retail, and Google Cloud partners announced several new tools at NRF to help retailers realize the fruits of their AI investments. . Shopify, Revionics, LiveRamp, Revieve, and Eagle Eye are helping retailers transform their marketing with AI-powered technology that personalizes campaigns, improves customer insights, and maximizes ad spend. Masu. Bloomreach, BigCommerce, and Quantum Metric also help retailers create seamless shopping experiences across all channels.
To help retailers operate more sustainably, Manhattan Associates, O9 Solutions, Impact Analytics, and 345 Global leverage AI to optimize logistics, reduce waste, and minimize environmental impact I’m suppressing it. And finally, companies like Vusion Group, NCR Voyix, and Zebra are bringing AI to retail to improve operations, personalize shopping, and enhance the customer experience.
Join us at Google Cloud at NRF booth #5507 to see these exciting new technologies in action. You can also read more about new AI tools for retail and other news in the Google Cloud Press Corner. This includes new products for retail and partnerships with companies that help retailers take advantage of this new technology.
