Amazon plans to take AI seriously with some generative AI models, new AI computer chips … (+)
getty
Amazon stock continues to rise as investors digest the potential impact of a flurry of AI-related announcements the company announced Wednesday, with implications for nearly every sector of the AI industry and its competitors. There is.
The company that has revolutionized bookselling, retail, grocery stores, pharmacies, video streaming, home delivery, cloud-based infrastructure, film production, and more is turning its focus to AI with a vengeance.
Following recent news that it plans to double its investment in Anthropic to $8 billion, Amazon has announced a series of announced a blockbuster announcement. This chip line will be a direct competitor to Nvidia and AMD, leaders in the graphics processing unit space.
Amazon also revealed plans to develop a giant supercomputer called Rainier, comparable to Elon Musk’s Cortex and Colossus AI supercomputer complexes, to meet AI training and computing needs.
Additionally, we launched six basic large-scale language models under the Nova umbrella to compete with ChatGPT and Gemini. These new LLM products are up to 75% off current models on the market, work in over 200 languages, and some are even multimodal, so you can easily send written responses, images, or videos from a single language. You can generate generated output. AI platform.
“We’re launching them now because these models are ready and we look forward to sharing them with our customers. We’re building the world’s most useful AI, and we’re excited to share it with the world. We’re excited,” an Amazon spokesperson said in an email exchange.
“Training a foundational model is costly, but we are fortunate to be in a position to train and deploy Nova models at scale to benefit our customers. Our goal is to meet the unique needs of each customer. We continue to invest in both our own models and partnerships to give developers access to a variety of tools to build and deploy AI applications. “We will continue to do so,” the spokesperson added.
How Amazon is fighting hallucinations with AI models
What steps Amazon is taking to mitigate some of the risks associated with generative AI, particularly the hallucinatory symptoms of AI creating its own best version in the absence of real facts. In response to questions, a spokesperson said hallucinations are not unique to Amazon’s AI. Amazon takes a unique, multi-pronged approach to addressing this risk.
“Amazon Science recently launched RefChecker, a new tool to detect hallucinations, and a benchmark dataset to assess hallucinations in a variety of contexts. Amazon Q can reduce hallucinations by providing accurate and verifiable information to end users. By providing citations and links to the source material, you can help your customers understand how a particular answer was arrived at and help them make an informed evaluation of your work. ,” the spokesperson explained.
Amazon’s AI ambitions impress experts
Ben Torben-Nielsen, Ph.D., MBA, is an internationally recognized enterprise AI consultant. He holds two machine learning patents and has published over 40 peer-reviewed papers on AI. He wrote in an email that he was most impressed by the number and quality of Amazon’s Nova-generated AI models.
“So far, AWS has primarily acted as an intermediary between cloud infrastructure and other (LLM) providers. We are now releasing a full line of text, image, video, and multimodal models. Is this a Netflix moment? AWS is a content provider (in their case an LLM provider) Do they think they have too much power and are eating into their profits? So they are starting to create their own content in the form of foundational models,” he writes.
Conor Grennan is the chief AI architect at New York University’s Stern School of Business and CEO and founder of the consulting firm AI Mindset. He said he was surprised Amazon kept its basic model a secret for so long, but believes the chip will have the most lasting impact.
“Amazon’s Trainium2 chips offer 30-40% better price performance than current GPU-based instances and represent a serious challenge to Nvidia’s dominance. Apple and Anthropic both look to AI training Because of the commitment to use these chips, AWS “We have established ourselves as a viable alternative in the infrastructure space. We will have good competition in this space,” he wrote in an email exchange.
Dr. Ahmed Banafa is a technology expert and professor of engineering at San Jose State University. He said in an email that the Rainier supercomputer announcement was a shock to him.
“A notable surprise was Amazon’s decision to announce an AI supercomputer built to compete with Nvidia, even though AWS is also partnering with Nvidia on Project Ceiba. Although it has been a dominant force in cloud computing, this marks a strategic shift towards deeper vertical integration, with Amazon not only hosting the future of AI by moving to purpose-built hardware. , A.I. “It signals the company’s intention to shape the world,” he explained.
He added that Amazon’s AWS division is sending a clear message to the entire industry.
“AWS is no longer content with being a cloud platform. It aims to become an end-to-end AI powerhouse. This move will force competitors to accelerate their own strategies and drive innovation. “This will set the stage for a new era, and at the same time, it may lead to regulatory scrutiny of the increasing concentration of AI capabilities within a small number of powerful companies.” I concluded.
Grennan added that Amazon’s strategy is a blend of bold AI ambition and careful follow-through.
“They aim to be a one-stop shop for AI, building a complete solution that allows them to produce and own the best of all worlds without relying on competitors. Meanwhile, Amazon also has 80 We’re investing $100,000,000, and for good reason. Claude is definitely the best model, and Amazon needs a great model, especially with Alexa in every home. AWS Cloud Services and Amazon It also uses chips, but we see Amazon avoiding over-reliance on Anthropic as an LLM with Nova,” Grennan concludes.
Amazon says its AI engine is just getting started
Despite the avalanche of news about Amazon’s AI, a spokesperson acknowledged that this is just the beginning for the company.
“Amazon is in this for the long term. We believe Amazon is in the best possible position to bring the benefits of artificial intelligence to every home and every business around the world. ” said the spokesperson.
“In 2025, we plan to deliver even higher performance models while reducing costs through innovations in algorithms and computing. And we look forward to providing our customers with world-class models for years to come.” We will continue to invest in the people, technology and infrastructure needed to achieve this goal,” they concluded.
