How Amazon is using generative AI to help sellers and buyers

Amazon brands can develop custom content, such as rich image carousels and comparison charts, on their product detail pages. This content, called A+ content, allows brands to effectively communicate their unique value proposition and brand story to customers. A+ content can increase sellers’ sales by up to 20%, but until now, creating this type of high-quality content required a lot of time and resources, including photography, drafting, designing, testing, and iterating. Now, brands can streamline the production of A+ content using new generative AI capabilities to easily enhance their product detail pages, create more engaging and informative listings, and generate compelling, authentic lifestyle imagery that makes their products stand out.