Artificial intelligence is reshaping the travel industry, with Greece launching an AI-powered travel assistant called Pythia and Google the Gemini AI systems at an industry event in Malaysia.
The global travel agency market is predicted to grow by $156.7 billion by 2028. Technavio.
Driving this growth are AI innovations that promise to provide personalized itineraries and streamlined booking processes for both leisure and business travelers.
Greece introduces AI travel assistant
Greece has introduced an AI-powered travel assistant called Pythia, according to reports on September 3rd. press releaseThe AI was developed using GuideGeek US-based AI technology Matador Network.the current, Greece and WhatsApp.
Pythia is designed to answer travel-related questions about Greece, providing information on activities, monuments, restaurants and hotels, according to the release. The system pulls information from the DiscoverGreece.com database and is integrated with over 1,000 travel information sources.
“After extensive research, we determined that GuideGeek was the best AI solution for us because it could be customized to our needs and is easily accessible to travelers via WhatsApp and Discovergreece.com.” Panos Kokkalis“We are excited to be working with the Greek government to bring the best of Greece to the world,” Digital Product Manager at Marketing Greece, DiscoverGreece.com’s parent company, said in a release.
The implementation will require addressing European Union compliance requirements and could pave the way for a similar European system. Matador Network plans to release an additional custom version of GuideGeek in the EU in the coming months, according to the release.
While the move establishes Greece as a pioneer in AI tourism technology, it also raises questions about the changing landscape for travel planning.
“The entire tourism industry is moving towards AI and we want Greece to be a leader in this new platform for attracting tourists,” Kokkalis said in the release.
As technology evolves, it will change the way travelers research and plan their trips, potentially impacting existing tourism industry practices.
Google shows off AI tech at travel industry event
Google unveiled its latest AI system, Gemini, at a travel industry event in Malaysia, marking the AI’s first physical display, it was reported on Tuesday (September 10). press releaseThe presentation Malaysian Association of Travel Agents (MATTA) Fair is, Malaysia Airlines Group(MAG) Arena.
According to the release, the AI system, which specializes in natural language processing and predictive analytics, generated destination images and created personalized travel itineraries for event attendees.
This practical application highlights the potential uses of AI technology in the travel sector.
In addition, during the event, Malaysia AirlinesAccording to a press release, the MAG subsidiary announced expansion plans including new routes to Paris and changes to its corporate travel program.
However, it is unclear whether these developments are directly related to the AI Showcase.
The event highlighted the growing trend in the travel industry to adopt AI technology to improve customer experience. As companies such as Google and Malaysia Airlines continue to explore the applications of AI, travelers may soon benefit from more personalized and efficient services. This collaboration between tech giants and traditional travel companies signals a bright future for AI-driven innovation in the travel sector.
AI to grow travel agency market by $156.7 billion
The global travel agency market is expected to grow by $156.7 billion between 2024 and 2028, with AI emerging as a key driver of this expansion, according to a Sept. 2 study. press release From Technavio: The market is expected to achieve a compound annual growth rate of 8.6% during this period.
AI and machine learning algorithms are revolutionizing the industry, enabling travel agents to offer highly personalized itineraries and streamlined booking processes. this Technological change is meeting growing consumer demand for advanced travel solutions in the leisure and business sectors.the release states..
Despite challenges posed by the trend towards independent trip planning, travel agents using AI are finding new ways to add value, which includes AI-driven recommendations on sustainable travel options and adventure tourism experiences, according to the release.
Companies like Expedia Group, Booking Holdings and Trip.com Group According to the release, as the market evolves, more companies are finding themselves at the forefront of AI adoption.
Effective implementation and use of AI technology is key to gaining market share in an increasingly competitive and fragmented industry.
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