The UK government will provide teachers with an AI chatbot to help them “mark and plan lessons.” According to a statement, the AI will be trained on government documents such as curriculum guidelines, lesson plans, and anonymized student assessments to “generate accurate, high-quality content.” There’s always a first time for everything, I guess.
The Register’s Richard Speed said he asked ChatGPT and Microsoft’s CoPilot how often the letter “r” appears on a Raspberry, and both answered “twice.” Google’s Gemini said the answer was four times, meaning that on average, each Raspberry sees 2.6 “r’s.” Perhaps AI could do better at physical education.
Dive deeper: For consumers, AI is the new IoT
Here are this week’s top AI-powered marketing technology news and releases.
Talkmap’s Talkdiscovery 9.0 now includes Continuous Question Intelligence (CQI) capabilities. This new feature allows customers to automatically and continuously ask specific questions of their conversation data, seamlessly delivering actionable insights. Jun Group offers an enhanced sentiment analysis tool for influencer marketing campaigns. The tool uses large-scale language models to analyze social media comments and categorize commenters while protecting privacy. It is currently available to Jun Group customers and works across major social platforms. Vue Industries’ Cognitive Content is an AI-powered marketing tool designed to streamline and enhance various aspects of marketing strategy and execution. It aims to improve results while reducing the time and resources required for campaigns. Outset’s new AI-moderated usability testing feature enables researchers to leverage AI moderators to conduct tests. The AI guides participants through the product experience and asks contextual questions in real time. Taboola’s AI-powered bidding technology, Maximize Conversions, is now available to all advertisers. The technology automates campaign bidding, allowing advertisers to focus on their budgets and marketing goals while the algorithm efficiently manages campaigns. AesirX’s marketing automation platform unifies digital marketing efforts across multiple channels. The platform integrates with major social media networks and content management systems to provide marketers with a centralized dashboard to control and optimize their outreach.
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About the Author
Konstantin von Hoffmann is the Editor-in-Chief of MarTech. A veteran journalist, Kon has covered business, finance, marketing and technology for CBSNews.com, Brandweek and CMO, Inc. He has served as City Affairs Editor for the Boston Herald and News Producer for NPR, and has contributed to Harvard Business Review, Boston Magazine, Sierra and many other publications. He is also a professional stand-up comedian, has spoken at anime and gaming conventions on everything from “My Neighbor Totoro” to the history of dice and board games, and is the author of the magical realist novel “John Henry the Revelator.” He lives in Boston with his wife, Jennifer, and their dog, who is either too many or too few.
