Can AI smell better? That’s the goal of Osmo, a startup that uses artificial intelligence technology to enable computers to “generate smells in the same way that humans generate images and sounds,” according to the company’s website.
CEO and co-founder Alex Wiltschko believes giving computers the ability to process smells could aid medicine: “We know that smell contains information that can be used to detect disease, but computers don’t speak the language and can’t interpret that data yet,” he told CNBC.
He also wants to create safer, more sustainable scents for products like perfumes, shampoos, insect repellents and laundry detergents.
“These products typically contain fragrances developed by a small number of secretive companies,” Wiltschko says. “We believe we can make these products even better by developing better, safer ingredients that are non-toxic and won’t irritate the skin or eyes.”
Do you smell the AI spirit?
Here are this week’s top AI-powered marketing technology news and releases.
Anyword’s Gen-AI performance platform is a model-agnostic solution for enterprise marketing teams. It understands target personas across AI tools, scores the impact of generated content in real time, and ensures unified branding. The platform suggests content improvements based on performance to improve business outcomes in a safe environment. This allows enterprises to use multiple AI platforms. MessageGears has strengthened its integration with Jacquard to enable cross-channel messaging integration and automatic optimization of AI campaigns. It automatically generates and deploys message variations across email, push notifications, and SMS, as well as continuously optimizing live campaigns to improve marketing and transactional messaging performance. EnactRetail from Enactify.ai embeds e-commerce capabilities directly within e-catalogs and content assets. This feature converts e-catalogs into shoppable PDFs, eliminating the need to redirect to a company’s website for purchases. Zefr has expanded its AI-powered brand safety and suitability verification solution for YouTube to include YouTube Shorts inventory, Demand Gen, and Performance Max campaigns. ExtractAI by Nylas is an automated email data extraction solution. It supports Gmail, Google Workspace, and Microsoft Office365 accounts, offers extraction models focused on various data types, and covers over 30,000 merchants in multiple countries. Digital Marketing by GoDaddy is an all-in-one product for managing your marketing efforts. It includes tools for SEO, social media, and email marketing, as well as a unified inbox for managing customer messages. The product can be integrated into new and existing websites, regardless of hosting provider. Cloudinary has added new AI features to its Video API platform, including dynamic video overlays, AI auto-transcription, and AI auto-chaptering. These features enable dynamic repositioning of overlays, auto-generation of video transcripts, and auto-chaptering for long-form videos. PilotDesk, a no-code AI workflow automation platform for advertising and revenue operations, signed a long-term agreement with LG Ad Solutions to expand the use of YieldPilot, an automated publisher revenue optimization and management solution enabled on the ad serving platform. Helpjuice’s Swifty is an AI-powered widget for customer support. It answers user questions by accessing and processing information from a knowledge base. Users can search articles, access FAQs, and have natural conversations with chatbots. Intero Digital’s Intero Insight Engine is a “platform for inspiration and action.” Its capabilities include tracking trends affecting clients’ customers, competitors, and the industry at large, providing intelligence to aid in decision-making, and recommending marketing actions and strategies.
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About the Author
Konstantin von Hoffmann is the Editor-in-Chief of MarTech. A veteran journalist, Kon has covered business, finance, marketing and technology for CBSNews.com, Brandweek and CMO, Inc. He has served as City Affairs Editor for the Boston Herald and News Producer for NPR, and has contributed to Harvard Business Review, Boston Magazine, Sierra and many other publications. He is also a professional stand-up comedian, has spoken at anime and gaming conventions on everything from “My Neighbor Totoro” to the history of dice and board games, and is the author of the magical realist novel “John Henry the Revelator.” He lives in Boston with his wife, Jennifer, and their dog, who is either too many or too few.
