LG sets new standards for accuracy and reliability in in-cabin solutions with Ambarella-powered driver monitoring system. Demo planned during CES 2025
SEOUL, South Korea and SANTA CLARA, Calif., Dec. 4, 2024 (Globe Newswire) — LG Electronics (LG), a technology leader in the mobility sector, and Ambarella, Inc. (NASDAQ: AMBA), an edge AI semiconductor company announced today that LG will showcase its latest in-car solutions developed in partnership with Ambarella during CES 2025. Ambarella worked closely with LG on the integration. Incorporating the CV25 AI system-on-chip (SoC) into LG’s driver monitoring system (DMS) will enable automotive OEMs to deliver safer vehicles. This DMS is already in production at a global automotive OEM.
Ambarella’s CV25 chipset enables LG’s DMS to perform real-time analysis of high-resolution video from vehicle cameras with industry-leading AI performance per watt. In addition to accurate object recognition, this AI SoC supports smooth high-definition video processing and is highly energy efficient, making it ideal for integration with a variety of automotive sensors. The CV25 is manufactured using 10 nanometer process technology that facilitates high-quality, detailed imaging over high dynamic range at low light levels, ensuring stable monitoring regardless of environment, weather, or time of day. .
Powered by LG’s VisionWare, a key part of the company’s AlphaWare portfolio of mobility software, the new DMS can accurately detect a driver’s subtle eye and head movements. The system uses AI to determine whether a driver is distracted or drowsy based on these movements. The CV25-powered DMS can recognize these cues regardless of the driver’s race, gender, or age, providing accurate detection and analysis even when the driver is wearing sunglasses, a hat, or other accessories. Masu.
LG’s DMS solutions are designed to fit seamlessly into a variety of software and hardware configurations, giving automotive OEMs great flexibility when developing new vehicle models. This flexibility also extends to other Ambarella-based LG in-vehicle solutions, such as In-Room Monitoring System and Driver and In-Room Monitoring System. Additionally, LG is committed to expanding its partnership with Ambarella as part of its efforts to continually improve the performance of LG’s wide range of in-car solutions while taking the mobility experience to new heights.
LG and Ambarella are both committed to improving vehicle safety and will continue to work together to provide solutions that help OEMs meet New Car Assessment Program (NCAP) and General Safety Regulation (GSR) standards. . Additionally, LG is an active partner in Ambarella’s innovation ecosystem. It brings its extensive experience and expertise to a network of industry leaders in AI-based perception, fusion, and planning for automotive systems.
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