Agent AI is not a true AI agent, but some of the apps that work together, but it’s hot at vendors. Salesforce, Hubspot, Openai and Microsoft are some of the companies that push to their customers. Unfortunately, the customer may not have purchased it.
From the Wall Street Journal:
“61% of participants at the summit said they were experimenting with AI agents, while 21% said they didn’t use them at all. And their most pressing concern about the technology is The polls found it lack of reliability. It is in stark contrast to the vendors selling them. They say it’s too late for companies to wait for all the technological twists to be resolved. I say it.”
To be clear, this is a poll of people at the WSJ CIO Network Summit, “attracting the country’s top information technology leaders.” It is not exactly a representative group. But the numbers aren’t reliable, but the emotions are aware of what I’ve been hearing.
“Fix later” will not open your wallet to business.
Here are the AI-powered Martech releases and updates this week:
Inuvo has launched the IntentKey platform, an AI agent designed for audience modeling, using its proprietary IntentKey AI. This platform allows users to instantly define and adjust audience targets and update their models every 5 minutes based on trends. It provides AI-generated demographic insights, including age, gender, income, and location of education. Adobe has released a Firefly application that uses the new Firefly video model to generate images, vector videos. It is currently in the public beta version. The Firefly Video Model supports video creation and enhancement via the Generate Video (Beta) and Generic Extend (Beta) features integrated with Adobe Premiere Pro. This model creates commercially safe and productionable video content. Lucidworks has announced the release of Commerce Studio and Analytics Studio to enhance merchandising and analytics for enterprise search and discovery. Both platforms use predictive AI and real-time insights to be used as fast start packages for B2B and B2C enterprises. Commerce Studio’s intelligent merchandising assistant provides real-time recommendations based on anonymous customer searches and behavioral data. Merchandisers can choose to apply the proposed changes in one click, giving them complete control over the process. Hive Strategy has launched MarketingGrader.ai, an AI-driven tool for analyzing a company’s marketing strategies. Review content performance, SEO, and social media user experience to create reports with over 500 data points that highlight strengths and suggest improvements. Users receive tailored recommendations based on data from website analytics, competitor analytics and branded centimedia social media performance. Semcasting has introduced Identity Toolbox, a data discovery platform for marketers. This includes generating leads from website traffic, converting visitors into eligible leads. Users can use detailed demographic property interest information to enhance customer data. It offers an 85% match rate for boarding onboarding and daily performance measurements, and uses Spotlight Reports to show audience engagement and optimization opportunities. Invoca has expanded Signal AI Studio with new features to simplify AI signaling deployments for analyzing calls from search and digital ads. The platform takes AI data offline to marketing tools such as Google Ads and Google Analytics Meta Ads Manager to track campaign performance, optimize conversion rates, and increase advertising spending efficiency. Monday.com has announced the general release of Monday Service, an enterprise services management platform. It features ticket history for creating a knowledge base, automatic ticket classification by type smart ticket routing, and AI-powered ticket resolution using emergency sentiment. Dashboards provide real-time service trend monitoring and performance insights to aid in decision-making. MindMatrix has launched Bridgeai, an ecosystem orchestration solution. It provides real-time insights to enable partners, automate sales marketing processes, optimize channel strategies, and support business growth. Coveo has announced the general availability of the Passage Retrieval API, a method of searching for generated AI applications built on Coveo’s AI-related platform. The API is designed to increase search and relevance of business applications. DynamicTracking has launched AI Reporting Studio, a platform that aligns compliance and marketing sales by correlating lead data with sales results. This tool provides actionable insights that will help organizations improve their decision-making and return on investment. Cloudinary expanded its generated AI portfolio with AI Vision, a tool that provides control and insights for visual media. It also features enhancements to provide developers with generative enhancements, filling, reconstructing high-end tools, and advanced image and video editing capabilities. Amplitudes have begun guiding and investigating. It also provides tools for industrial user guidance and feedback collection. These features allow teams to personalize user engagement, optimize product communications, analyze customer feedback along with product usage data, and discover engagement opportunities. WarpVideo AI allows users to create professional quality videos using a browser-based interface. It streamlined the production process from ideas to final output, providing tools to creators, marketers and artists. Integral Ad Science has expanded the global availability of its content block list optimization solutions for Facebook and Instagram feed and reel ads. The solution included social optimization, allowing advertisers to pre-screen content and deliver advertisements to the right ads. It also provided custom content block lists, allowing advertisers to control content at a more detailed level with context category options. Panjaya.ai has introduced Pod Pro, an AI-powered dubbing platform for podcast publishers. Use our proprietary body talk technology to synchronize audio, lip movements and body gestures to create seamless translations for multilingual audiences. Lusha has announced AI recommendations, a tool for generating a personalized list of Intent sales outlook. The tool has helped sales teams target prospects more accurately using machine learning, behavioral insights and crowdsourced data. Lemma has released Lemma Phi, an enhanced version of the enterprise-grade CMS for DOOH screen owners. The new version included AI-driven discovery capabilities that improved the way screens match demand partners and streamlined DOOH management globally.
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About the author
Constantine Von Hoffman is the manager of Martech’s editors. A veteran journalist, CON covers business, finance, marketing and technology from CBSNews.com, Brandweek, CMO, and Inc. Magazines, Sierra and many other publications. He was also given a lecture at anime and game competitions and a lecture at game conventions, from my neighbour Totoro to the history of dice and board games, and the author of the magical realist novel John Henry the Liberator But there is. He lives in Boston with his wife Jennifer and has too many or too few dogs.
