Understanding generational differences in the age of AI – AEM

Written by Gregg Wartgow, Special to AEM —

When it comes to the use of technology by different generations, you might instinctively assume the following: that the elderly want a bit what to do with it meanwhile young people can’t do it Please understand that fully. However, according to one organization that specializes in detecting consumer trends, that it’s not truth — especially When it comes to artificial intelligence (AI).

IMr. t’s Also It’s not that simple. there is a subset, or microgeneration4 first generation exist today. “recognize these micro generation helps marketing person obtain “It allows us to get closer to the nuances of what it means to get older, especially in a time when things are moving so fast.” Armida Ascano, cHifu cContent ahmore efficient and hread fthe yuturist trend hunteris a trends platform that leverages big data, human researchers, and AI to identify consumer insights and opportunities for innovative companies.

Mr. Ascano said: 2024 AEM annual conference this past November. She talked about how the emergence of AI is already underway. influence every generationcites research from a variety of sources.

“It’s not a question of whether.” people It will leverage AI,” Ascano said. “The world is already using AI. WWe need to understand what that means for us. ”

one of the keys To unlock the full potential of AI, it’s important to find the most useful AI applicationss Every micro generation.

major baby boomers teeth year 70-80. MOst use Technology that helps individuals stay connected to their communities. Ascano said: COVID The pandemic has solidified this micro-generation’s awareness of modern technology when Many people were forced to quarantine.

Regarding generative Specifically, AI Currently, most of the major boomers is not Use it. But Ascano says most people want to know more about it. Given this microgeneration’s penchant for engaging with digital communities, generative AI applications with more conversational, companion-driven education could provide value.

neo boomers teeth year 60-70. they are represent the younger of the two micro–generation. this The group wants to be more independent. Ascano said he appreciates the following technologies: Easy to use, helps make their lives easier.

Generation X I came up with an idea work concept–life balance. They were also the first adopters of technology in the field of technology. early stagefrom home computers and video games to cable television and VCRs. Then came the internet and technology boom, and then the technology crash. Generation X It was It reminded me that even if you have a passion for creativity, job security cannot be taken for granted. It continued to burn.

Based on that, Asukano said: Gen Xers understand that technology can help them be more efficient while unleashing their creativity. So, How does this broader trend apply to both Gen Xers? micro–generation?

XS generation teeth year 53-60. this generation advantages AI enables better multitasking in both work and personal life. Ascano said Generation XS is a “stressed” micro-generation because they often take care of both children and parents. Some of the AI ​​applications that can help streamline your day-to-day organization include: great value.

This microgeneration He is also interested in leveraging AI in the workplace to improve efficiency. But, as Ascano explained, one challenge is that they may be the only senior leaders in the company. please don’t View AI as a risk or threat. Ascano said companies can help gain buy-in from Generation XS leaders. they are looking for in the near future.

“At Trend Hunter, we have developed a unique AI plan that recognizes the fact that artificial intelligence is not just about those jobs.are doing in technology,” Ascano said. “We invited 20 people to serve on our volunteer AI council. All team members researched AI tools, the latest news about AI, and brainstormed ways AI can improve team efficiency. I also had weekly tactical training sessions for half a day a week to do AI research., There, developers and AI Council members shared information with the rest of the team. ”

Genes Zenos age 45-52. they are We believe that AI is a tool that not only simplifies our lives, but also adds to them. it is Why did Ascano say the best use of AI is to help this microgeneration upskill, both professionally and personally?

“This is what I want to call this generation. of A true AI enthusiast,” Ascano said.point out that there is Many AI applications are being developed across the food, fitness, and gaming sectors. “At a professional level, companies can invest in educational programs to increase their employees’ AI proficiency..”

“…Recognizing micro-generations helps marketers get closer to the nuances of what it means to grow older, especially in an era where things are moving so fast. ” — Futurist Armida Ascano

Overall, Millennials are dependent on technology, but their relationship is somewhat problematic.Asukano explained. Some people suffer from digital fatigue, and the majority want to spend less time on social media.

Given these eye-opening insights, Ascano said the best case for AI among millennials is to help reduce screen time. AI can help make that happen by reducing the time it takes to do something digitally.

So how does that broad trend apply to three Millennials? micro–generation?

professional millenials teeth year 38-44. they know their stuff children We need to leverage technology to create a brighter future. they are There is also I recognize About the potential downsides of being overly dependent. As such, Ascano said AI tools that help children reduce screen time could have significant benefits.

mid-millennial generation teeth year 30-37. largely I’m already using AI at work and feel like the Make their job easier. But most people are afraid to tell their managers about it. they are They are worried that AI will take their jobs.

Asukano said: Leads to important questions for employers must ask yourself: AI reduces repetitive tasks; their Will it make employees’ jobs easier, or will AI be a tool that will make their jobs easier? replace a specific employee? According to Ascano, the answer depends on: Who are you? Promotion of AI strategy and its philosophy they obey. she has an opinionBut.

“It’s up to those of us who were early adopters to make AI an ally for our employees,” Ascano said.

Nouveau Millennials teeth year 25-30. as cChildren of the 9/11 era,tI feel a global responsibility. Ascano said they will do that I’m trying to cut down on screen time, but it’s just a distraction mechanism. can’t do it stop. Therefore, a good application of AI is to help users reduce their screen time and reduce stress.

The oldest members of this generation are still in their early 20s. They are digital natives, so AI is mostly seen as standard. In fact, Ascano said 60% of Gen Z are already using ChatGPT in their daily lives.

“The biggest difference “What we learn from other generations is that Gen Z doesn’t overthink how they use AI,” Ascano noted. “This is an invisible agent that helps improve their lives in any way possible.”

There are 3 members of Generation Z. micro–generation:

Z family The members are year 5-15.
Z Alpha The members are year 5 below.