Ingrid Verschulen, executive vice president of data and artificial intelligence and general manager of Europe, Middle East and Africa at Dow Jones He talked about how he uses artificial intelligence. Podcast.
“If generative AI is meant to be a tool rather than a threat for media companies, publishers will need to devise systems to manage their use of the technology,” said Digiday’s Tim Peterson. writes. In the case of Dow Jones, that responsibility lies with the company’s AI steering committee.
“‘The role of this cross-functional steering committee is to ensure that everything we do with artificial intelligence is consistent with our core principles,” says Dow Jones. said Ingrid Verchulen, Vice President Data and AI and General Manager Europe, Middle East and Africa. Speaking during a live recording of the Digiday Podcast during the Digiday Publishing Summit Europe held in Barcelona, Spain on October 30th.
“The steering committee, established approximately 18 months ago, is comprised of 10 members from across the Dow Jones organization, including representatives from editorial and commercial departments, as well as members of the company’s legal and technical teams. Members of the committee meet every two weeks to evaluate internal and external use cases for generative AI, including those from Dow Jones’ own publication newsrooms. They range from how technology is being implemented in journalism to how AI companies are incorporating Dow Jones content into their large-scale language models.
“‘We want to make sure we’re fairly compensated for our content. We also want to make sure we’re compensated fairly for our content. We also want to make sure that we’re aware of how our content is being used, and that our users are equally aware of where it comes from. We want to be very transparent so that we can know what’s going on.” Verschuren said.
